Ashwini Dhage

Hyderabad, Telangana

LinkedIn Profile

Summary

PGDM professional with + years of experience in Business Intelligence, Brand Communications, Marketing Insights, Social Listening and Analytics in CPG, Automobile and Retail Sector

Experience

Insights Sr Supervisor, EU Business Intelligence at PepsiCo

Present | Hyderabad

Leading and managing EU sector reporting and ad-hoc projects (supporting LT in key Business forums)

• SME for PPD platform: training new users, embed planning, new content development, guiding users in platform navigation, BAU maintenance
• Shopper capability development in collaboration with Europanel and internal stakeholders
• Developing content on Market performance & Consumer Insights using multiple data sources for key Leadership business meetings

Insights Sr Supervisor, International Beverages at PepsiCo

Present | Hyderabad

Lead and manage the transition of International Beverages Business reporting and ad-hoc work from vendor Analytics Quotient to GBS

• Manage GPOR reporting (multicategory multimarket share performance review) for PEC
• Manage ad-hoc projects related to market expansion, category performance review, line extensions, flavor analysis etc by using multiple data sources

Principal Analyst, Digital Insights at Anheuser-Busch InBev

** | Bengaluru

Leading Digital Analytics and reporting for Beyond Beer business unit for North America

• Pitching to different AB InBev zones/business units for showcasing GCC Marketing Capabilities
• Exploring new solutions/ vendors to build new Marketing capabilities in GCC
• Working on cross-collaboration projects with different commercial teams to drive business value

Principal Analyst, Social Listening at GCC Services India Pvt Ltd

Looker Marketing Dashboards creation and roll out for + brands

• Performing Social Media analytics for AB InBev and competitors brands
• Calculating ROI for marketing campaigns to optimize the performance of digital content
• Providing meaningful, actionable insights and recommendations to Brand teams and Agencies for building strong content strategy

Insights Analyst, Marketing Insights at GCC Services India Pvt Ltd

Brand Health and Equity analysis using Millward Brown Survey data

• Integrating Brand health data with shopper insights, revenue and sales data evaluate brand performance and identify business opportunities
• Performing Brand deep dive analysis like image analytics, cross tabulations using SPSS to answer business questions

Research Executive at Kantar Millward Brown

Conducting market research for clients to help them build effective brand communications strategy and track the brand health

• Performing data analytics techniques to understand brand equity drivers and imagery associations
• Proposal drafting, questionnaire design, sampling, coordinating field research, data analysis, interpretation and providing recommendations based on client's business problems

Associate at Symphony IRI Marketing Solutions

Programmer Analyst Trainee at Cognizant Technology Solutions

Worked on a leading Equity Compensation Solutions tool and was actively involved in migration of the tool from desktop version to online platform

• Analysis of requirements of Client Technology Team
• Unit test cases analysis based on Functional Requirement Document
• Bug Analysis and designing solutions to mitigate the issues

Education

PGDM: Operations

Welingkar Institute Of Management Development & Research

• Score: %

B.Tech: Electronic & Telecommunications

SGGS Institute Of Engineering & Technology

• CGPA:

Skills

Tools: Crimson Hexagon, Salesforce Social Studio, Trendkite, Ipsos Profiler, Fanpage Karma, Traackr, Looker, Microsoft Powerpoint, Microsoft Excel, Power Bi, Social Bakers, Sprinklr Other: Consumer Insights, Social Media Analytics, Marketing Analytics, Influencer Marketing, Data Management, Dashboard Creation, Project Management, Vendor Management, Client Servicing, Data Analytics, Market Research, Business Intelligence